White Claw Hard Seltzer, the phenomenal Hard Seltzer brand that revolutionised the US alcohol market. Following a May 2020 launch, White Claw has since become the #1 Hard Seltzer Brand and #2 RTD can brand in Ireland.
Known for its strong track record in alcohol beverage innovation, Ireland-based Mark Anthony Brands International developed the White Claw Hard Seltzer brand for launch in the USA in 2016, disrupting the beverage alcohol industry with what has been coined as “the hard seltzer revolution.” The Atlantic Magazine declared 2019 ‘The Summer of White Claw,’ with sales growing by an incredible 300%. Hard Seltzer is a whole new drinking experience, and White Claw is the pioneer.
The Hard Seltzer category is experiencing explosive growth across North America, with total sales growth of 240% in 2019, and achieving over 80m cases with predictions for 2020 set to be even higher. White Claw Hard Seltzer has dominated this new category, commanding almost 60% market share. Building on the unprecedented success and in response to this consumer-led phenomenon, White Claw Hard Seltzer is fast becoming an iconic, global brand and will launch in more markets over the coming months.
The Hard Seltzer category in Ireland is now worth in excess of €8m, with White Claw leading the way. Having seen success with the launch flavours of Black Cherry, Raspberry and Natural Lime, White Claw has most recently added Mango to the portfolio. White Claw Mango is the #2 fastest selling flavour in the US and has the shelves in a 4 pack format.
White Claw is made from the finest natural ingredients; a blend of sparkling water, gluten-free triple distilled spirit, and a hint of natural fruit flavour, at only 95 calories, 4.5% ABV and just 2g carbs, White Claw Hard Seltzer delivers a wave of pure refreshment like no other.
Watch this space for more exciting innovation to come from White Claw in the Summer!
Source: Nielsen Ireland Total Scantrack excl Dunnes & Discounters 52wks to March 28th 2021
Distributed by Barry & Fitzwilliam