NEW TOP ACCOLADE FOR INVIVO X, SARAH JESSICA PARKER WINE AS SALES SOAR IN IRELAND
And Just Like That… Award-winning wine brand Invivo X, Sarah Jessica Parker (SJP) is awarded a 92-point rating by global wine authority Wine Spectator, the third consecutive year the wine has received 90 points or more since its 2019 launch. Sarah Jessica Parker announced Invivo X, SJP’s highest score to date to her 7.7 million followers on Instagram recently, with the post clocking up more than 315,000 likes.
Wine Spectator editors review more than 15,000 wines each year in blind tastings and wines scored with 90-94 points are deemed ‘Outstanding: a wine of superior character and style’. The new 2021 vintage release of Invivo X, SJP Sauvignon Blanc from Marlborough, New Zealand, has already been awarded 90 points by USA critic James Suckling, and comes hot off the heels of a successful second (2020) and first vintage (2019) release.
The Invivo X, SJP Sauvignon Blanc 2021 vintage is now widely available in Ireland including SuperValu & Centra Stores nationwide, selected Carryout stores and all good Independent Off Licenses. Sales of the award-winning drop have increased by 169% in volume from 2019 to 2021 in Ireland, as customers return to repeat purchase the wine due to its outstanding quality.
Invivo Cofounder Tim Lightbourne comments “To see the people of Ireland get behind Invivo X, SJP means the world to myself, my Cofounder Rob and Sarah Jessica. The community really got behind Invivo when we launched our Invivo brand back in 2008 and then Invivo X, SJP in 2019, and we’ve really enjoyed our visits to Ireland over the years. Together with Sarah Jessica, we’ve developed a style of Sauvignon Blanc that is soft with a subtle oak influence. While it has some classic flavors of ripe citrus, tropical fruits, it has a hint of something savory that offers something different to the breadth of Sauvignon Blancs on the market. We’re looking forward to driving further growth of Invivo X, SJP and we will be releasing a whole new wine collection with Sarah Jessica later this year.”
Sarah Jessica is closely involved in developing her wines with her partners Tim Lightbourne and Rob Cameron, based in New Zealand, from blending to bottle and merchandise design, and even serving on the board of Invivo & Co. Giving back to the community is also important to the Invivo X, SJP team which is why they partnered with FEED to provide 330,000 meals to school children in 2021 through FEED’s on-the-ground-giving partners. FEED is an impact-driven brand on a mission to create products that do a lot of good, founded by Lauren Bush Lauren. SJP Wines are distributed in Ireland by Barry & Fitzwilliam.
Watch Sarah Jessica, Tim and Rob blend their 2021 vintage of wine together here.
The Invivo X, SJP Sauvignon Blanc is offered at €18 RRP, and is available nationally at SuperValu & Centra, selected Carryout stores and all independent Off Licenses.
Wine Spectator: Sauvignon Blanc Marlborough X, Sarah Jessica Parker 2021
Score: 92 | $20
WS review: Juicy and incredibly drinkable, with ripe apricot, candied ginger, melon, and aromatic citrus zest highlights on a fleshy frame. Features a hint of honeysuckle that lingers on the long, expressive finish. Drink now. – MaryAnn Worobiec